EVERYDAYBAYBAILEY CASTLEBERRY
Partner hero — Bailey creating with her family in frame, warm and real
Partner With Bailey

Let's make something people actually want to watch.

EveryDayBay is built around real family life, real experiences and a community that has been along for the ride.

Meet the Community

Who you'd be reaching.

Publicly verifiable numbers from Bailey's own channels and archive — no inflated or invented reach.

Instagram + Threads community
13.5K
@everydaybay
Years publishing
15
Everyday With Bay since 2011
Published stories
282
Full archive, 2010–2025
Kids in the content
6
Ages toddler through teen
Home base
Lubbock, TX
West Texas + statewide travel
Core audience
Moms 25–44
Texas-weighted, family-first
Channels
5
Instagram, Threads, Facebook, Pinterest, blog
Shoppable storefronts
2
Amazon + LTK
What Bailey Creates

Ways we can work together.

Sponsored Reels

Instagram Stories

Integrated Campaigns

Family Travel

Experiential Partnerships

Product Launches

UGC / Brand-Owned Creative

Giveaways

Ambassadorships

Affiliate Partnerships

Long-Term Partnerships

Website Features

Blog / SEO Content

Partnership Philosophy

If it doesn't fit our life, it doesn't fit the feed.

My strongest partnerships have always been the products, experiences and organizations I'd talk about anyway. That's not a limitation — it's the whole reason the community trusts what I share. When a brand actually belongs in our everyday, people can feel it, and they respond to it.

Case Studies

What a partnership looks like.

Campaign photo — Camp Cho-Yeh

Camp Cho-Yeh

The Challenge

Introduce families to overnight summer camp for the first time.

The Story

Bailey shared her actual family's camp journey across multiple seasons — the nervous first drop-off, the letters home, and the kid who came back different — plus an exclusive reader discount code.

The Campaign

Reels · Stories · Giveaway · Discount code · Family experience content

Build Something Like This →
Campaign photo — Kalahari Resorts & Westin Stonebriar

Kalahari Resorts & Westin Stonebriar

The Challenge

Show big families that a resort weekend actually works with six kids in tow.

The Story

Hosted stays documented start to finish — room setup, waterpark logistics, what to pack, what she'd do differently — turned into evergreen Texas travel posts that still drive search traffic.

The Campaign

Hosted stay · Stories · Reels · Blog / SEO feature

Build Something Like This →
Campaign photo — buybuyBABY, Nurture Life & Victoria Emerson

buybuyBABY, Nurture Life & Victoria Emerson

The Challenge

Reach mothers at the exact moment they're buying for a new stage.

The Story

Product partnerships woven into real routines — registry picks, weeknight dinners, everyday jewelry — with affiliate links and shoppable storefront placement behind each one.

The Campaign

Integrated campaign · UGC / brand-owned creative · Affiliate link · Storefront placement

Build Something Like This →
Social Proof
Partnership Inquiry

Tell me what you're dreaming up.

The more detail you give me, the faster I can tell you whether it's a genuine fit. Prefer email? Reach Bailey directly at partnereverydaybay@gmail.com.